Week 1: Find your Zone of Brilliance - How to attract your ideal client (ICA)

Know your ICA likes, dislikes, desires, community, and language

Know pain points of your ICA

Certify your brand resonates with their desires

Brilliance 

Grow your email list and sales funnel with an abundance of your ideal clients

Learn to utilize an Email Service Provider, i.e. MailChimp, Convert kit to automate emails

Generate Know like and trust with Authenticity, not salesy through the use of the 80/20 marketing rule

Create a nurture sequence and make them feel like you know their complete desires and that you are speaking to them

Learn how to measure your success. Make it into a story.

Engage with your ICA through Social Media Engagement - FB groups are filled with your ideal clients.

Determine where does your ICA hangs out socially: FB, IG, LI, PI?

Create a Brilliant Lead Magnet to build Know Like & Trust and one your customer can’t live without

Create weekly Social Media content with little effort and maximum exposure and put your posts on automatic pilot. 

You’re selling the same products as other Travel Advisors & know your services and results are stellar. But you still struggle to stand out in a universe of many Travel Advisors. So how do you shine brighter and stand out to attract your ideal client?

Week 2: Shine Brightly and Stand Out In the Crowd on Social Media

Social Brilliance 

Week 3: You are a Brilliant Star - “North Star Brilliance” Create a relationship of Know Like and Trust

North Star Brilliance 

You're a Shooting Star

Week 4: Time to Implement, Shine and Launch after your strategy review

It’s all about them, not you. Find their pain points and appeal to their needs and speak to them authentically.

LIMITED TIME PRICING

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By the end of 4 weeks in the Social Brilliance Mastery Class you will:

Shine on Social Media with your Zone of Brilliance (Niche). Attract your ideal client, eliminate clients who waste your time, and fill your sales funnel with stellar clients. Yes, all your clients can be dream clients!

Guided step-by-step training to design and build a brilliant strategy for selling travel services in today’s virtual world. Focus on social media marketing platforms; Facebook, Instagram, and email newsletters. You will shine your brilliant brand and stand out online.

Create weekly Social Media content with little effort and schedule authentic social media posts for an entire year that resonates with your Ideal client. Consistency and simplicity is the brilliant plan.

Create a list-building system to capture the names and email addresses of your ideal client. Nurture your clients to Know, Like, and Trust your Brilliance. Convert your followers into trusted and loyal buyers. 

What you will receive when you join Social Media Mastery:

4 Weeks total with three weeks of training, Q&A’s + 1-week strategy reviews.

3 modules 6 lessons delivered weekly on zoom calls and recorded.

Easy-to-follow templates, & workbooks.

4 weeks of Q&A and mentoring.

Private FB group – Collaborate and all videos, worksheets, and templates will live 24/7.

Travel is my passion and in my DNA. My parents worked for the airlines and then owned a travel agency.

As you can imagine, I stamped brochures as a child and thus began my thirst to explore the world.

I am one of you, a travel advisor selling travel!   

Learn about me 

Hi, I'm Debbie

My first “real” job in the industry was as a Reservation Sales Agent in San Francisco with Delta Air Lines, Inc. It was a wonderful experience and during my thirty-year tenure holding various positions from Reservation Agent, Ticketing Agent, Regional Automation Representative, and Global Sales Manager for Corporate and Travel Management Companies in New York City. My sales responsibility was a forty million revenue portfolio as a GSM.

In 2006, I ventured into the Hotel Industry to find new opportunities in the Meeting and Events arena. For fourteen years as a Global Sales Director, I worked for various hotels and resorts both domestic and international, and added this to my repertoire of sales and marketing expertise.

My next transformation was in 2019 when I became an Associate with Valerie Wilson Travel who was my former client during my Delta days in New York. Small World Indeed! I was very happy to reconnect and work with many colleagues who I have worked with previously.